Gift Card Giving - Avoiding The Anti-Gift
Where gift cards can be fun to use, they are not all that personal or personalized. And what a shame it is to present a gift card from a store or restaurant that the recipient never frequents. That said, store issued gift cards are not always the perfect solution. As a matter of fact if the wrong gift card is given they may become the perfect anti-gift.
The reason is that so many consumers assume that if they just give gift cards all their problems of gift giving will just go away. The facts are that gift card giving requires just as much forethought and consideration as any other gift.
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